“A Glance at how Social Media shapes Consumer Perception of Public and Private Sector Banks”; *Raman Deep, Ph. D Research Scholar, Department of Commerce and Management, Career Point University, Kota (Rajasthan); **Dr. Pratima Rawal, Associate Professor (Honorary Faculty), Department of Commerce and Management, Career Point University, Kota (Rajasthan) | [https://doi-ds.org/doilink/02.2025-13968923/P036/025/003]